Why Some People Are Finding it Difficult to Make it in Business

Having the right attitude, mindset and the requisiteto salvage the situation.
knowledge about a certain venture is a Joker key toWhen The Issue of "THE CAPITAL MARKET
a successful business. The world is fast changingSCHEME" came on board, I warned some of my
from the norms, things are done differently in today'sfolks to watch out because it might not all be that
world due certain factors; Environmental,smooth sailing, some listened while others did not.
Technological Social, Economical and So on.Some went to the point of selling off their entire
Becoming a major player on the economic front is anproperties with the sole aim of buying more shares
arduous task considering various forces that one hasfor what would have been called for the raining days
to contend with. I have seen billionaires going downbut it ended up in the sunny days. I have no problem
the drain not because they aren't smart, but becausewith the capital market scheme but what I have a
they didn't get certain things right. Hence, leading to aproblem with was how people went about it. Wisdom
colossal failure. Acquiring the right knowledge and theis profitable to direct says the bible; If I was to find
ability to read in between the lines is the only suremyself in that situation, my approach would have
key to a successful business. Businesses don't alwaysbeen to get as much shares that I can buy and sell
work on speculations and assumptions as somethem intermittently, it will be interesting to note that
analysis and economic projections have not onlymy turn over would have been more than those that
crippled some businesses, but also made moribund.had invested heavily in the scheme who are only
Insight is the key that separates the haves and thewaiting for the shares to go up before selling.
have-not under a constructive and critical analysis. ItMoney Is worthless when its tied to a spot, but it is
bothers me when I see some people chasing theworthwhile when it is invested through various viable
multitudes Just because certain ventures is boomingmechanisms, It is only the major players that will be
at a particular point in time, some blindly tread onable to understand the market trends not the novice,
that path without any sense of consciousness,u are knocked off when You find Yourself in a
forgetting that among the crowd there exist somewrong environment, that is how it has been and it will
smart ones. When they are blown away by thecontinue to be that way. The Rich will always prey
economics tides the smart ones are able toon the weak. The Bank Directors were busy making
withstand the after shocks but the weak are left tomoney off their innocent victims because they
their fate.understood the trend of things and they had heinous
A little over a year ago in Nigeria to be precise,ambitions of deceiving the people to part away with
There was this crave for "CAPITAL MARKET andtheir money by making them believe that everything
FOREX", but I will limit my analysis to CAPITALwas Healthy. One of my closest friend fell for that. It
MARKET for now. Quite a number of people weretook the intervention of the federal government to
rushing to that market segment of the Economy;bring the situation under control but the damage had
some were busy buying shares in fact others had toalready been done. The major players will always
pump in their entire life savings just because it wascontinue to prey on the weak as long as economies
showing some sort of healthy signs forgetting thecontinue to exist, but the ability for the weak to
fact that It is human beings that are in charge ofread in between the lines will stand them out.
that segment. I have no problem when peopleIt is so easy to buy a dummy, but it is also easy to
decides to make quick money but I have a problemavoid the dummy. If you are not part of a particular
when people think they have acquired enoughenvironment and you manage to find yourself there,
knowledge to delve into certain venture. As a formerYou should then be prepared to meet Your
student of Business studies, I was taught on how toWaterloo, that is how it has been and it will remain
watch my back and read in between the lines whenthat way. Some of the problems are:
certain quick money making ventures spring up from*Vague knowledge about certain ventures
no where, Something may be amiss. When such*Inability to provide the right synergy between a
fictitious ventures present itself, it's always good tobusiness and ordinary environment
first of all take the back seat.To Make it In business, One must put the following
I'm a preacher of "Speed to Market" but certainPoints into Considerations:
elements defile this principle most especially when the* The Right Environment Should be at the center
principle is subjected to a constructive scrutiny. Evenstage
In America, People still play pranks with other* Do I have the requisite knowledge for the Business
people's money, We wont forget about the cases of* Understanding the Marketing environment i. e, the
"Enron and World com" It was a scam that madetarget markets by knowing their need and want at
headlines back in those days, the bigwigs succeededevery given time
in deceiving people by making them believe that all* Having the ability to read in between the lines.
was well, quite a number of people are yet to getMaking a mark in Business requires a whole lot of
back to their feet after the unfortunate incidents. Itthings, but one's ability to understand what is required
took an intervention from the America governmentwill initiate the first step to success.