Why Buy Stocks on Margin?

Buying on margin means that you are buying yourHowever, there are risks to buying stock on margin.
stocks with borrowed money.The price of your stock could always go down. By
If you are buying stocks outright, you pay $5,000 forlaw, the brokerage will not be allowed to let the
100 shares of a stock that costs $50 a share. Theyvalue of the collateral (the price of your stock) go
are yours. You've paid for them free and clear.down below a certain percentage of the loan value.
But when you buy on margin, you are borrowing theIf the stock drops below that set amount, the
money to purchase the stock. For example, youbrokerage will issue a margin call on your stock.
don't have $5,000 for those 100 shares. A brokerageThe margin call means that you will have to pay the
firm could lend you up to 50% of that in order tobrokerage the amount of money necessary to bring
purchase the stock. All you need is $2,500 to buy thethe brokerage firms risk down to the allowed level. If
100 shares of stock.you don't have the money, your stock will be sold to
Most brokerage firms set a minimum amount ofpay off the loan. If there is any money left, you will
equity at $2,000. This means that you have to put inbe sent it. In most cases, there is little of your original
at least $2,000 for the purchase of stocks.investment remaining after the stock is sold.
In return for the loan, you pay interest. TheBuying on margin could mean a huge return. But there
brokerage is making money on your loan. They willis the risk that you could lose your original
also hold your stock as the collateral against the loan.investment. As with any stock purchase there are
If you default, they will take the stock. They haverisks, but when you are using borrowed money, the
very little risk in the deal.risk is increased.
One way to think of buying on margin is that it isBuying on margin is usually not a good idea for the
often comparable to buying a home with a mortgage.beginner or normal, every day investor. It is
You are taking out the loan in the hopes that thesomething that sophisticated investors even have
value will go up and you will make money. You are inissues with. The risk can be high. Make sure that you
control of twice the amount of shares. All you haveunderstand all of the possible scenarios that could
to see is the additional profit exceed the interest youhappen, good and bad.
have paid the brokerage.