| Do you like to take pictures and do you regard your | | | | only buy the full right to a picture in very seldom |
| photography as a serious activity you try to improve | | | | occasions. |
| all the time? - Then to become a stock photographer | | | | In the stock photography world the payment to the |
| might be a challenging engagement for your future | | | | picture agency and finally to the photographer is |
| photography. | | | | called the royalty. This is the classic model for use of |
| To become a stock photographer you need to be | | | | stock photography. |
| capable of producing a continuous flow of salable | | | | Parallel to this model of so-called licensed stock |
| pictures of professional quality. It isn't enough that | | | | photos or rights managed model is the model called |
| you have taken 10 photos you regard as saleable | | | | the model of royalty-free stock photos. In this case |
| and of professional quality. | | | | the customer buys the right to use the picture to |
| When you start to engage in stock photography you | | | | whatever purpose he or she wants. With |
| need to have hundreds of really good pictures - as | | | | royalty-free pictures there isn't any reporting to the |
| good as the ones you see published in magazines of | | | | picture agency about the actual use of the picture |
| many kinds. In fact you will need thousands of | | | | and it can be used many times. The drawback of this |
| saleable photos to do well in stock photography - but | | | | model for the customer is that a lot of customers |
| all coming stock photographers have to start from | | | | might have bought the same picture and used it |
| somewhere - so don't feel turned down by this | | | | endless times for different publications. Viewers of |
| statement. | | | | the final publications might accordingly not find the |
| The most important is that you are capable of | | | | pictures as attractive as if they were looking at a |
| shooting some kinds of photos that are of | | | | publication with new 'fresh' pictures. |
| commercial use and of a competitive quality and | | | | The stock photo industry has become a more and |
| creativity. | | | | more competitive business in the recent decade. Due |
| Saleable photos are the kind that can be used as an | | | | to Internet and globalization everyone can offer |
| illustration for something. It can be very concrete | | | | stock photos to everyone. |
| things, but illustrations of conceptual character or | | | | Being accepted by a picture agency |
| moods are often doing better. Lifestyle stock photos | | | | Your first big challenge will be to be accepted by a |
| are in high demand these years, too. | | | | stock photo agency. Some picture agencies are |
| Each photo should be describable with a rather few | | | | general picture agencies - covering all kinds of |
| labels or keywords to be found in a picture search | | | | commercial valuable pictures. Other agencies are |
| engine that picks the photos from the picture | | | | specialist agencies - from regional agencies, e.g. |
| database and display the results to customers. | | | | Antarctica, to highly specific agencies covering just |
| When you feel sure you have the right kind of | | | | one topic like car race, birds, wine or business. |
| pictures you need to find one or more picture | | | | Take your time to investigate different options. Be |
| agencies. | | | | aware of the potential threat to the stock |
| An alternative would be that you start your own | | | | photographers - is the picture agency an economic |
| picture agency and start selling your pictures as stock | | | | success? Do photographers complain about not |
| photos online from your own photo website. This | | | | getting their money on time etc. |
| isn't the focus of this article as that will demand that | | | | Be also aware of aspects of exclusivity. Do you have |
| you change your efforts form being a photographer | | | | to be 'married' to the picture agency or can you |
| to be a marketer of your pictures - at least partly - | | | | engage in other agencies with other pictures? In all |
| and want to cope with the full competition in the | | | | cases you should expect to have each photo (and |
| stock photo world. | | | | your similar shots) only at one picture agency. |
| Nowadays there exist a lot of smaller picture | | | | Concentrate your efforts on one picture agency at a |
| agencies and rather few really big agencies. In | | | | time. Be very, very careful with your first submission |
| addition to the professional picture agencies you will | | | | of a selection of your photography to be accepted. |
| find a growing number of so-called micro-stock | | | | Read the submission guidelines very careful and |
| agencies or micro-stock websites. These are offering | | | | follow ALL specifications. Let other give you critique |
| photos for very small fees and most of the people | | | | on your choice of pictures before sending the final |
| who offer their photos through micro stock sites are | | | | edited selection. Response from potential users of |
| amateur photographers, though some are very | | | | stock pictures might be more useful than response |
| capable photographers. | | | | from other photographers. |
| How stock photography works | | | | Some types of stock photography are flooded with |
| The mechanism in stock photography is to deliver | | | | submissions from photographers, like the fields of |
| your best and most salable photos to be stored in a | | | | nature photography and travel photography. Other |
| picture database at a picture agency. You will keep | | | | fields of photography are higher in demand and often |
| your copyright to your pictures, but you commission | | | | better paid like lifestyle stock photography and |
| the picture agency to give their customers the right | | | | business photography. |
| to use the pictures after some specific conditions, | | | | Model release and property release should be in place |
| including paying a fee to the picture agency. | | | | before the submission, if needed. |
| A typical agreement between the photographer and | | | | Use the links below to get into the field of stock |
| the picture agency will imply that the photographer | | | | photography on your way to become a real stock |
| receives 50% of each 'sold' picture. A better wording | | | | photographer. |
| would be 'each rented picture ' as the customer will | | | | |