Diversification and Stop Loss Placement

What do the "experts" say about stop-losses? 4% for most O'Neil accounts and 1% to 5% for
Granville, Weinstein, Dines, Magee, Crane, Edwards,most Zweig accounts.  Again, the key concept is
Zweig, O'Neil, Wycoff, Sperandeo, Bernstein,not the percentage loss permitted by a stop-loss but
Schwager, Murphy, and many others agree thatthe total impact on the whole portfolio of any single
stop-losses are an important part of any investmentstopped-out stock. 
discipline.  Some investment professionals, like WilliamMost of the best investors in the business allow a
O'Neil of Investors Business Daily, say that a personsingle stock to have a maximum negative impact of
should sell any stock that drops 8% below the buy4% to 5% on the whole portfolio.  Many of the
price.  They also maintain that an investor shouldbest traders are much more restrictive than this. 
hold about 5 stocks.  That means a drop of 8%For example, traders try to keep the maximum
represents a hit to the portfolio of 1.6% for anynegative impact on a portfolio limited to no more
single stock that drops 8%.  O'Neil does allowthan 1%.  The amount of drop they permit an
investors with very large portfolios to hold a fewindividual stock is loosely determined by the number
more stocks.  However, a person with $3000 isof positions designed into the portfolio (it is related to
advised to hold no more than 2 stocks.  Therefore,the size of the position relative to the size of the
these smaller investors are being advised to tolerateportfolio).  For example, a 4% to 5% drop in the
a 4% impact on their entire portfolios when a stockentire portfolio would result if one stock dropped
is "stopped-out" with an 8% loss (8% ÷ 2 = 4%) in60% to 75% in a 15-stock portfolio, 40% to 50% in
addition to a 3.7% brokerage commission for the salea 10-stock portfolio, 32% to 40% in an 8-stock
(Schwab's standard rate).  Older editions of his bookportfolio, 20% to 25% in a 5-stock portfolio, or 8%
imply these brokerage rates (the cheaper on-lineto 10% in a 2-stock portfolio.  These figures show
rates came later) because they say the investorthe benefit of diversification.  It takes a 60% drop in
might save as much as 50% on commissions bya 15-stock portfolio to do the same damage as an
using a discount broker (Schwab's normal discount8% drop in a 2-stock portfolio.  Though a 75% drop
rates are about 50% off standard brokerageseems extreme, in the context of a 15-stock
rates).  In his prime, O'Neil was one of the mostportfolio it is consistent with the maximum declines
successful short-term stock traders.  His strategyallowed by the disciplines of O'Neil, Zweig, and many
recommends that investors focus on only a fewothers (in terms of its impact on the whole
stocks, watch those stocks carefully, and implementportfolio).  More typical (for Zweig, O'Neil, et al) are
a strict 8% stop-loss discipline.  This school ofthe portfolio declines of 1.6% to 2% that occur when
thought is dominated by short to intermediate-terman individual stock drops 24% to 30% in a 15-stock
traders.  Granville agrees that such traders, whoportfolio, 16% to 20% in a 10-stock portfolio, or 8%
concentrate on a handful of stocks, should maintainin a 4 or 5-stock portfolio.  As used here, a
close stops because the impact on the whole is"15-stock portfolio" refers to the size of each position
greater if any one of the stocks gets out ofrelative to the whole.  The portfolio does not have
control.  He points out that a sharp reaction in justto have 15 stocks in it at the time to be a 15-stock
one of six stocks could wipe out the gains in theportfolio.  The phrase means that each position is
other five.  A portfolio manager with a perspectiveabout 1/15th of the portfolio.  That is, a portfolio of
very different from that of O'Neil is Marty Zweig3 stocks is still a 15-stock portfolio by design if each
(there is a point to all this, so please keepof the three positions is about 1/15th of the assets in
reading).  the account.  The other 12 positions are simply
Marty Zweig has had one of the best all-time trackallocated to cash.  In a 10-stock portfolio, each
records as a money manager.  What does Zweigposition represents about 1/10th of the total assets
say?  With regard to diversification, he citesin the account.
academic studies showing that most of theThe individuals I have cited fairly well represent the
advantages of diversification can be achieved byrange of thinking of well-known and respected
holding 8 stocks in 8 different industries.  However,authors in the field.  O'Neil believes that the typical
Zweig would try to buy 4 stocks for a portfolio ofindividual investor who closely monitors and actively
$5,000 or as many as 33 stocks in larger portfolios. manages his account should limit himself to 5 stocks
With regard to stop-losses, in Winning on Wall Street(no more than 8 for large accounts).  This number is
Zweig says that it won't hurt a portfolio much if youeasier to monitor and it forces a sale of weak
get stopped out for a 15% loss, but that 20% ispositions in order to buy stronger ones.  Zweig, on
about all he would tolerate.  He usually his placesthe other hand, uses a considerable amount of
stops 10% to 20% below his purchase price,technology in tracking his stocks.  Hence, his
depending on his analysis of the stock's tradingdisciplines work well with more stocks in the
pattern.portfolio.  Our own technology, disciplines, and
Who is right?  In a sense, they both are.  If aprocedures do the same for us.  Thus, we can
person has only 5 stocks, and he does not knowchoose how focused or diversified we want to be.
how to interpret chart patterns, a purely mechanicalDiversification is the key to more flexibility.  In
8% stop-loss makes sense.  However, there arevolatile markets, a stock may drop 9% or 10% and
times when an 8% stop would sell a stock justthen quickly rebound to a 15% profit.  A purely
above strong secondary support.  In such cases, itmechanical system might take an 8% loss on such a
might be more prudent to wait for the probablestock when a 15% gain was possible.  The more
rebound.  That's how we once turned an 8% loss indiversified the investor, the more a stock can be
Caterpillar Tractor into a 35% gain (in this case,allowed to decline before the investor has to eject it
substantial support was well below the 8% loss levelfrom the portfolio.  That, in turn, enables the
but the overall price/volume pattern suggestedinvestor to reduce the number of unnecessary sales
strongly that the support would hold and the stockat a loss by basing decisions about where to place
would resume its up-trend). stop-losses on an evaluation of the support zones
A person with 12 stocks who orders a 20%(regions where buying activity exert upward
stop-loss (as per Zweig) would experience a "hit" onpressure) for each stock.  It frees the investor from
his entire portfolio of 1.66% if he is stopped out ofhaving to order mechanical sales at, say, 8% below
any single position.  However, Zweig also permits athe purchase price.  If the portfolio is designed to
very small portfolio to have only 4 stocks.  In thishave 15 positions, a stock can be given a little more
case, his 20% stop-loss has an impact on the totallatitude if it is falling and there is support nearby. 
portfolio of 5%.  Both of these figures are similar toEven a 15% loss in a single stock will impact the
the figures proposed by O'Neil.  Each has stop-lossportfolio only 1%.
parameters that are similarly related to the amountCopyright 2009, by Stock Disciplines, LLC. a.k.a.
of diversification recommended.  TriggeredStockDisciplines.
stop-losses will impact an entire portfolio 1.66% to