| Trying to decide between a full-service real estate | | | | The full-service agency will also have the photos |
| brokerage company or a discount service can be a | | | | cropped and resized in order to draw attention to |
| difficult decision. After all, hiring a full-service real | | | | the home's most positive traits. With a discount |
| estate brokerage can result in paying tens of | | | | service, on the other hand, you are not likely to |
| thousands of dollars in commission fees. At the same | | | | receive a quality photo to help draw in a greater |
| time, a full-service brokerage can offer a number of | | | | number of interested buyers. |
| services that a discount service cannot. Therefore, it | | | | Marketing Materials |
| is important to take several things into consideration | | | | Many discount brokerages do not bother with placing |
| when determining which type of service is right for | | | | sign in the yards of the homes they have listed. Yet, |
| you. | | | | these signs are an important form of advertisement |
| Knowing the Marketplace | | | | that can help get your home sold more quickly. Some |
| One of the most important things to take into | | | | information that is generally found on these signs |
| consideration when deciding on the type of service | | | | include: |
| you need is the marketplace. If it is a seller's market, | | | | * Main office phone number |
| homes are selling quickly and at good prices, so you | | | | * The agent's voice mail or personal cell phone |
| might not need a full-service brokerage to help you | | | | number |
| get your home sold at the price you are asking. If it | | | | * A Web site address where more information can |
| is a buyer's market, on the other hand, trying to | | | | be obtained |
| move a home can be quite difficult. In this case, the | | | | The signage may also include specific information |
| expertise and extra work required to get your home | | | | about the home that distinguishes it from other |
| sold at the best possible price may be worth paying | | | | homes in the area. |
| a little extra. | | | | In addition to placing a sign in front of your home, a |
| Getting Professional Photos | | | | full-service brokerage will also create a variety of |
| Including quality photos with your listing is an essential | | | | other marketing materials to help sell your home. This |
| part of getting it sold. Listing without photos are | | | | may even include creating four-color flyers as well as |
| typically passed up completely by potential buyers | | | | direct mail pieces. |
| and those with poor quality photos are generally | | | | Simply put, you need to consider the market as well |
| dismissed. When you hire a full service company to | | | | as the level of service you expect to receive from |
| handle the sell of your home, a professional | | | | your real estate brokerage firm. If you want to get |
| photographer will most likely be brought in. He or she | | | | your home sold as quickly as possible and if you |
| will take several photos and the full service company | | | | want to have a better chance of getting the price |
| sort through the photos in order to find the ones | | | | you are after, hiring a full-service brokerage firm is |
| that present the home in the most favorable light. | | | | likely to be worth the extra cost. |