| Many still say the Internet is like the
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| | for real estate international directory1
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| Wild West. When it comes to the
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| | could appear on page one of many search
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| proliferation of scams, this is certainly
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| | engines. However, how many potential real
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| true! As webmaster for over two dozen
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| | estate clients in Houston, Texas, will be
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| legal, real estate, and other business
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| | likely to type in this exact directory
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| oriented websites, we receive a lot of
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| | name into their search engine? What they
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| email and phone solicitations. Often our
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| | may use will be phrases like: Houston
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| clients ask our opinion on an Internet
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| | real estate, Houston TX MLS, Houston
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| service or software product. We have
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| | Texas agents, etc.
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| researched and found the majority of
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| | The other method used is bidding on
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| offers directed toward real estate firms
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| | popular real estate phrases on the major
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| are what I call the half-truth variety.
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| | pay-for-click search engine programs. The
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| It is interesting that these offers
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| | problem here is that these 'sponsored'
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| directed at small to mid-size firms are
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| | ads have to be differentiated from the
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| like live Internet viruses, they seem to
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| | real or 'organic' results. Once spending
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| mutate over time. The core remains, but,
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| | limits on the bids are reached, or the
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| the exterior packaging (a.k.a. sales
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| | bidding program is terminated, the
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| pitch) appears totally different.
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| | standing vanishes. After all, these
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| One of the most enduring of such Internet
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| | standings were only achieved by cash
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| scams is the offer to list your real
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| | payment, not a properly designed and
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| estate site in an Internet real estate
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| | optimized real estate website. Another
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| directory at what appears to be a huge
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| | factor to consider here is that current
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| savings over a legitimate real estate
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| | webmaster opinions suggest 50 to 70% of
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| directory. The perpetrators of such scams
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| | searchers skip over such 'sponsored'
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| provide impressive 'traffic' figures, and
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| | listings in favor of the 'organic'
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| in many cases, even show that their
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| | listings.
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| directory is listed on the first page of
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| | Almost any high school student can create
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| a major directory.
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| | a 'real estate directory' with an
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| Looking at one scam in detail revealed
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| | impressive sounding name like but do you
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| the following facts:
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| | really want to be listed there? Believe
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| A. Traffic figures can be manipulated.
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| | it or not, many naive agents have taken
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| For about $50, anyone can purchase
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| | the bait. I asked one such agent what
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| 'traffic' directed to any site. The way
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| | results he had achieved during almost a
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| this 'traffic' is generated is the
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| | year with the listing. The reply was NO
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| problem. The majority is machine
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| | BUSINESS, and he believed they never
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| generated overseas, or funneled through
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| | received any phone calls. I then asked
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| MLM /porn/music sites. In either case,
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| | why he chose to advertise with this firm.
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| your site will register visits but no
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| | The reply was because they only charged
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| business will ever be generated.
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| | $49 for a full page ad for one year.
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| B. For placements on the first page of
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| | A far better investment for a real estate
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| major search engines, there are two
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| | website would be a top website submission
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| highly used methods. The first method,
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| | program such as the one at:
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| usually just makes the statement that the
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| | The old adage of "You get what you pay
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| site has page one placement. Ask further
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| | for" really applies here. Be careful out
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| and it is usually the name of the
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| | there, very careful!
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| directory that has page one placement.
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| | Copyright 2005 Promotions Unlimited - All
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| The directory name might be and a search
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| | rights reserved.
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