Flipping, Retailing, Leasing, Options, Short Sales??? Confused by all the strategies out there?

Many programs, seminars and boot camps on realto seminars, I piled in the car and started looking at
estate teach a specific step-by-step strategy in anhouses. But every time I looked at a house, I felt
attempt to help newbie's learn how to become a realconfused and unsure about what to do and how to
estate investor. I have taken such strategy basedknow if this really was a decent investment property.
classes, and have taught them too.For some reason, I just could not seem to connect
The focus is usually on specific strategies and theall the dots
step-by-step process by which to execute thatIt seemed like my "career" was going nowhere. I
strategy. The idea is that this gives you a repeatable,went from one seminar to another hoping that each
easy to understand process that you can learn andone would be the one that would clear up all my
implement quickly.questions. Finally, out of sheer frustration I decided to
But after years of learning about real estate andget my agent's license. As a new agent I was
then years of teaching and consulting I have realizedrequired to take some classes on Real Estate
that this approach can inhibit your ability toFinance.
understand how real estate investing works at theWe learned to calculate net profits on a sale, buyer's
most basic, fundamental level.payments, and how to do comparable market
It is sort of like teaching a kid how to play baseballanalysis. These calculations were not such exciting
by saying:stuff at the time, but several years later, when I
1. Get a hit.made the jump to become a full time buyer for an
2. Get on Base.investment company, this gave me the ability to
3. Score a Run.adapt to the investment market quickly.
While this is an easy "strategy" for scoring, it leavesUsing my baseball analogy, you might say "I was
the player with no understanding of the fundamentalworking on my swing."
skills necessary to get a hit.I did not know it at the time, but I was honing those
It's exciting to think about scoring the winning run, orfundamental skills that would later enable me to get
making $50,000 on one real estate deal. However,involved in bigger deals with higher level investors.
most people who can do that on a regular basis haveLooking back on all this experience I can't help but
been working at their craft, diligently practicing andnotice that the most successful investors, the ones
mastering fundamental skills.who are truly financially independent as a result of
These fundamentals are really the keys that unlocktheir real estate activity, are those who have
the door to investing success.mastered these fundamental skills.
Home run king Hank Aaron's success was in hisEvery property has a value, location and character all
mastery of the fundamentals of a proper battingits own. Mastering the fundamentals means being able
swing. That swing gave him the ability to break theto obtain key pieces of information, and then let that
most famous record in all of Baseball.information dictate the investment strategy options
A real estate investor faces the same challengebased on that information.
when trying to "hit a home run" and make big moneyThe greatest single problem facing most investors in
with real estate.the current market is a lack of adaptability to
Like star athletes, you must master the fundamentalchanging circumstances. I believe that this lack of
skills of your craft, and learn to apply thoseadaptability is primarily the result of not understanding
fundamentals to every prospective deal. The bottomthe fundamentals of Real Estate Economics. It
line is if you want to be a star in the "game" andsounds pretty highfalutin' but all we're really talking
make the big money you have to be good at theabout are the Real Time Market Value, income
right things. But strategy based training tends topotential, and costs.
divert our attention away from the fundamentals.Each property will dictate to you what your best
Back in the early 1990's I heard Carleton sheetsinvestment options are if you can gather those key
saying that rental property was the way to go. Ipieces of information.
went to a seminar and heard another guy namedYour starting point is to understand your market well
Russ Whitney saying that I should be finding housesenough to define an average of property values by
that were in bad shape and fixing them up.the square foot - NOT house to house, as with
Then I saw another guy on TV talking about how hecomparable market analysis.
got cash back at a closing, and actually made moneyIn a stable to improving market as we had from
by buying a house! It certainly seemed that there1995 to 2005, it is easier to avoid mistakes when
were plenty of ways to make money in real estate.calculating value. But in a changing market where
Still I had what some people refer to as "Analysisprices are tending to shift down because demand is
Paralysis ".changing or slowing, it is essential to be aware of
Today I realize that my "analysis paralysis" waswhat I call the Real Time Market Value. Learning this
caused by a lack of understanding. The plain fact wasfundamental skill is critical for hitting "home runs" with
that I simply did not know the fundamentals of realreal estate deals.
estate investing. You might say I knew I needed toFundamental Skill number one: Know Your Real Time
"get on base", but I simply did not know how toMarket Value, and use this value to calculate your
"swing the bat properly".offer price.
After a few months of reading articles, searching realWhen you pay too much going in, few, if any,
estate websites, buying books and tapes, and goingstrategies will keep you from losing money.