| Buyer Conversion sounds very technical, but simply | | | | information for them to make the right choice . . . to |
| stated, it speaks to getting those prospective home | | | | buy your home. |
| purchasers, who've already seen your home, to sign | | | | That's where the Property Information Form comes |
| on the dotted line. They love the home and could | | | | into play. Once you enlist our help, you should |
| see themselves living there, but sometimes, they | | | | complete this form prior to listing in the Multiple Listing |
| need a little push to get them over to the "we've | | | | Service. Your Real Estate Professional should then be |
| got to make an offer on this home right now" stage | | | | armed with this form to present to prospective |
| of the process. | | | | buyers. The Property Information Form can often be |
| A great Real Estate Agent, whom you've hopefully | | | | the straw that broke the reluctant camel's back into |
| enlisted the help of, will have a complete arsenal of | | | | submission (and signing a contract to buy your home |
| techniques and tactics to get these home | | | | right here and now). |
| "Lookie-Lou's" to turn into homeowners. It may seem | | | | You may be wondering why this information can aid |
| very unlikely to you, but it's absolutely true that | | | | your Agent as a buyer conversion tool. The reason is |
| information about your property can be used by a | | | | really very simple. When the potential buyer has the |
| Real Estate Agent as a Buyer Conversion Tool. | | | | property information, they start to mentally complete |
| You see, when your Agent finds a qualified candidate | | | | the buying process in their minds. They'll begin to |
| who falls totally in love with your home, the missing | | | | visualize all of the details of the buying process being |
| link in closing the deal is commitment. Being human | | | | completed. In essence, they start to believe it's |
| (just like you and me), the buyer's commitment is | | | | possible that they can make this particular home their |
| often held up by fear. This (mostly) unwarranted | | | | own. |
| fear usually occurs when they feel ill-equipped to | | | | Once their mind starts down this path, their faith in |
| make a decision because they don't have enough | | | | the buying process begins to grow. In their minds, |
| information - not enough to make an informed | | | | they'll start placing their furniture and other belongings |
| decision, anyway. So, what we want to provide | | | | in your home. Once this visualization begins, they're |
| them with is enough (or more than enough) | | | | hooked, and the home is as good as sold. |