| Buyer Conversion sounds very technical, but | | | | right choice . . . to buy your home. |
| simply stated, it speaks to getting those | | | | |
| prospective home purchasers, who've already | | | | That's where the Property Information Form |
| seen your home, to sign on the dotted line. | | | | comes into play. Once you enlist our help, |
| They love the home and could see themselves | | | | you should complete this form prior to |
| living there, but sometimes, they need a | | | | listing in the Multiple Listing Service. |
| little push to get them over to the "we've | | | | Your Real Estate Professional should then be |
| got to make an offer on this home right now" | | | | armed with this form to present to |
| stage of the process. | | | | prospective buyers. The Property Information |
| | | | Form can often be the straw that broke the |
| A great Real Estate Agent, whom you've | | | | reluctant camel's back into submission (and |
| hopefully enlisted the help of, will have a | | | | signing a contract to buy your home right |
| complete arsenal of techniques and tactics to | | | | here and now). |
| get these home "Lookie-Lou's" to turn into | | | | |
| homeowners. It may seem very unlikely to | | | | You may be wondering why this information can |
| you, but it's absolutely true that | | | | aid your Agent as a buyer conversion tool. |
| information about your property can be used | | | | The reason is really very simple. When the |
| by a Real Estate Agent as a Buyer Conversion | | | | potential buyer has the property information, |
| Tool. | | | | they start to mentally complete the buying |
| | | | process in their minds. They'll begin to |
| You see, when your Agent finds a qualified | | | | visualize all of the details of the buying |
| candidate who falls totally in love with your | | | | process being completed. In essence, they |
| home, the missing link in closing the deal is | | | | start to believe it's possible that they can |
| commitment. Being human (just like you and | | | | make this particular home their own. |
| me), the buyer's commitment is often held up | | | | |
| by fear. This (mostly) unwarranted fear | | | | Once their mind starts down this path, their |
| usually occurs when they feel ill-equipped to | | | | faith in the buying process begins to grow. |
| make a decision because they don't have | | | | In their minds, they'll start placing their |
| enough information - not enough to make an | | | | furniture and other belongings in your home. |
| informed decision, anyway. So, what we want | | | | Once this visualization begins, they're |
| to provide them with is enough (or more than | | | | hooked, and the home is as good as sold. |
| enough) information for them to make the | | | | |