| Local real estate agent marketing to increase your | | | | Pay-per-click (PPC) is an online advertising format, |
| commissions by 25% to 50% this year, interested? | | | | where you buy web traffic that's 100% customer |
| I've concluded that 99% of real estate agents' local | | | | targeted. Immediately (within minutes) after signing |
| marketing challenges are because they are you using | | | | up with an account, your Ads will be placed on |
| A) "push marketing" B) not getting a tangible ROI in | | | | search engine result pages (SERP) for the searched |
| the name of "getting their name our there" (are | | | | "keywords" (phrases) relevant to your business. |
| advertising on benches???). | | | | The best part is that you only pay when someone |
| Furthermore, only 1% of real estate agents solve | | | | clicks on your ad and not for the number of times |
| both of these challenges, not surprisingly they are | | | | (impressions) it appears on the screen. Secondly, |
| also a part of the top 1% of commission earning | | | | because it's a bidding system, you only pay as much |
| agents. By the end of reading this local real estate | | | | as you want to, with no monthly minimum. To set-up |
| agent marketing article, you will have a simple | | | | a Google Adwords account go to: |
| solutions for getting "local leads" and increasing your | | | | SOLUTION #2: SEARCH ENGINE OPTIMIZATION. |
| 25% to 50% in commissions this year. | | | | Instead of paying for being in the "sponsored links" |
| SOLUTION: Internet Marketing for Real Estate | | | | portion, you could appear in the natural (aka organic) |
| Agents | | | | portion of the search engine result page (SERP), |
| Typical Internet Marketing for Real Estate Agent | | | | internet marketers use a simple and powerful |
| Approach: | | | | marketing concept called search engine optimization |
| WEBSITE + NO TRAFFIC = FANCY BROCHURE | | | | (SEO). There are two forms of SEO techniques, I |
| Top 1% Internet Marketing for Real Estate Agent | | | | only recommend using "white hat" (ethical) SEO. The |
| Approach: | | | | other form called "black hat" SEO, will most likely get |
| WEBSITE + LOCAL GOOGLE + BIG ACTION = NEW | | | | you banned from search engines and tarnish your |
| BUSINESS | | | | brand image. |
| WEBSITE. If you have one, I'll let you in on a little | | | | How to search engine optimize your website is well |
| secret, it doesn't matter what your website looks like | | | | beyond the scope of this article, entire books have |
| (within reason), all that matters is getting "targeted | | | | been written on the subject of SEO. I highly |
| local traffic" and having clearly defined "BIG actions" | | | | recommend Michael Wong's "Search Engine |
| for successful local real estate agent marketing. | | | | Optimization Strategies" eBook. |
| NO WEBSITE. Before you hire anybody to design it, | | | | SOLUTION #3: BIG ACTIONS. |
| consult a website design company that specializes in | | | | What is the one action you want a first time visitor |
| real estate agents and internet marketing because | | | | to take at your website? How are you going to get |
| they will be able to incorporate the next three | | | | their email address or phone number? |
| solutions. | | | | A "BIG action" will answer both these questions. Here |
| GOOGLE. What is it and why is it so important? | | | | is a sample list of "BIG actions" for real estate |
| Google is a search engine, where people search for | | | | agents' websites: |
| websites, information, videos, etc. It's important | | | | -- Call for a free "property consultation" |
| because "67% of U.S. adults use search engines as a | | | | -- Sign-up for new housing listings |
| research tool before making a purchase decision*." | | | | -- Sign-up for home buyer and seller education |
| When potential clients (targeted traffic) search for | | | | -- Sign-up for a free "current market assessment" |
| the keyword "your city + real estate agent" | | | | (CMA) |
| (example, "Miami real estate agent") wouldn't it be | | | | -- Sign-up for free virtual tours of property listings |
| great if they found your website? When your | | | | -- Sign-up for a free "property consultation" |
| website appears, let me say "welcome to the 21st | | | | -- Sign-up for a free "first time home buyers" eBook |
| century of local real estate agent marketing". | | | | What your website's "BIG actions" are, needs to be |
| (*iCrossing, "How America Searches: Online Shopping", | | | | the #1 answered question. If you don't know what |
| August 2005) | | | | your "BIG actions" are, then a first-time visitor to |
| If you're not found in Google (TM) for terms such | | | | your website won't know either. If you have a "BIG |
| as, "your city + real estate agent", and within the | | | | action" it also needs to be up front on your |
| first three pages of results, it's like a selling a home | | | | homepage and limited to a maximum of three "BIG |
| without putting a "for sale" sign on the lawn or a | | | | actions". |
| listing on MLS, only a select few are going to know | | | | Define and implement up to three "BIG actions" |
| it's for sale. Getting ranked in the first three pages | | | | today, get their email and follow-up with automated |
| doesn't just happen, you need to incorporate two | | | | emails, and get them to call you or sign-up for a |
| simple solutions: Google pay-per-click (PPC) advertising | | | | "property consultation", it's that simple. |
| and search engine optimization (SEO). | | | | Implement these three local real estate agent |
| SOLUTION #1: GOOGLE PAY-PER-CLICK (PPC) | | | | marketing solutions and become a seven or six figure |
| ADVERTISING. | | | | commission earning agent today. |