| Search engines use a number of criteria for ranking | | | | their website. The easiest way to make back links is |
| websites. No one can say exactly how the search | | | | by submitting your web content to article directories, |
| engines weigh their criteria, since the search engines | | | | websites, and blogs. |
| protect this information as a trade secret. But SEO | | | | For instance, if you post an article on About.com, the |
| experts are able to give us a reliable picture of what | | | | smart thing to do is fill the article with links back to |
| we need to do to get the highest visibility in Internet | | | | your website. Sometimes websites have restrictions |
| search engines. Real Estate is all about being seen, | | | | on how many links you can have in your article, so a |
| heard, and known, so the importance of search | | | | link to your website in your bio or signature is good |
| engine optimization is invaluable for your Real Estate | | | | as well. The search engines find this "back link" to |
| business. | | | | your site on another web site, which tells them that |
| The three keys to search engine ranking are content, | | | | your article is popular. |
| keywords, and back links. Ultimately, a high ranking in | | | | Search engine optimization is like a word of mouth |
| search engines is the result of high traffic. How do | | | | popularity game. The more links you have on other |
| you drive more traffic to your Real Estate website? | | | | people sites, the more back links you have, the more |
| Content, keywords, and back links. | | | | popular you are with search engines, and the higher |
| The content of your website must be chosen | | | | you rank. Literally. |
| carefully and with plenty of research. A lot of Real | | | | Article submission is widely recognized as one of the |
| Estate websites look pretty with flash designs, | | | | most effective strategies for optimizing search |
| detailed artwork and pictures. If you are a serious | | | | engine ranking. Creating plenty of back links with |
| Real Estate Agent, then concentrate on that with | | | | quality content is the single best strategy for driving |
| your website. You are not trying to impress | | | | traffic to your Real Estate website and boosting your |
| prospective clients with all of your fancy technology | | | | search engine ranking. |
| on your website. Use your website to find leads, | | | | In order to get more people to hit those links is to |
| entice customers, and make long lasting relationships. | | | | write articles and post newsworthy, keyword rich |
| Content, meaning the text and descriptions of your | | | | postings about Real Estate news, the market, etc. |
| business and your services, should be chosen | | | | Research which keywords people might search for to |
| carefully. You can choose the right content by doing | | | | find you, and use them in your articles. This will |
| keyword research and using many keywords in your | | | | ensure that people who could be interested in the |
| web pages filled with facts, portfolios of your work, | | | | homes you offer will find you. |
| and newsworthy information. | | | | Always remember the first principle of search engine |
| Don't try to trick them! A Real Estate website with | | | | optimization: Rich content is the single most important |
| 50 pages of hot air won't fool the Internet | | | | determinant of search engine ranking. Write |
| community. Keyword-stuffing will only work | | | | high-quality web content and blog posts, submit your |
| temporarily. When visitors find nothing but fluff on a | | | | content to article directories, and the search engine |
| website, they won't go back and they won't create | | | | rankings will come. |
| word of mouth in their own blogs and websites. | | | | Do you have an up-to-date Great Real Estate Agent |
| When your traffic drops, the search engines find out | | | | WebSystem in your marketing budget for next year? |
| in a hurry and the bottom falls out of your ranking. | | | | A great tool for planning out your next year is Coach |
| So, what are backlinks? | | | | Cheri's Real Estate Business Planning Guide. This is a |
| Back links are... backward links! Basically they are links | | | | 14 part eCourse developed by Real Estate Business |
| that point back to your Real Estate website, Real | | | | Success Coach Cheri Alguire that will walk you |
| Estate blog, etc. They are somewhat like trail | | | | through all of the steps to make next year a fruitful |
| markers that you can leave, pointing passersby to | | | | and smart year for your business. I recommend that |
| take the path toward your homebase. | | | | you take a look at this winning system to get a jump |
| How are they created? Back links are created | | | | start to a successful new year! |
| whenever someone has a link for your website on | | | | |