| Search engines use a number of criteria for | | | | whenever someone has a link for your website |
| ranking websites. No one can say exactly how | | | | on their website. The easiest way to make |
| the search engines weigh their criteria, | | | | back links is by submitting your web content |
| since the search engines protect this | | | | to article directories, websites, and blogs. |
| information as a trade secret. But SEO | | | | |
| experts are able to give us a reliable | | | | For instance, if you post an article on |
| picture of what we need to do to get the | | | | About.com, the smart thing to do is fill the |
| highest visibility in Internet search | | | | article with links back to your website. |
| engines. Real Estate is all about being seen, | | | | Sometimes websites have restrictions on how |
| heard, and known, so the importance of search | | | | many links you can have in your article, so a |
| engine optimization is invaluable for your | | | | link to your website in your bio or signature |
| Real Estate business. | | | | is good as well. The search engines find this |
| | | | "back link" to your site on another web site, |
| The three keys to search engine ranking are | | | | which tells them that your article is |
| content, keywords, and back links. | | | | popular. |
| Ultimately, a high ranking in search engines | | | | |
| is the result of high traffic. How do you | | | | Search engine optimization is like a word of |
| drive more traffic to your Real Estate | | | | mouth popularity game. The more links you |
| website? Content, keywords, and back links. | | | | have on other people sites, the more back |
| | | | links you have, the more popular you are with |
| The content of your website must be chosen | | | | search engines, and the higher you rank. |
| carefully and with plenty of research. A lot | | | | Literally. |
| of Real Estate websites look pretty with | | | | |
| flash designs, detailed artwork and pictures. | | | | Article submission is widely recognized as |
| If you are a serious Real Estate Agent, then | | | | one of the most effective strategies for |
| concentrate on that with your website. You | | | | optimizing search engine ranking. Creating |
| are not trying to impress prospective clients | | | | plenty of back links with quality content is |
| with all of your fancy technology on your | | | | the single best strategy for driving traffic |
| website. Use your website to find leads, | | | | to your Real Estate website and boosting your |
| entice customers, and make long lasting | | | | search engine ranking. |
| relationships. | | | | |
| | | | In order to get more people to hit those |
| Content, meaning the text and descriptions of | | | | links is to write articles and post |
| your business and your services, should be | | | | newsworthy, keyword rich postings about Real |
| chosen carefully. You can choose the right | | | | Estate news, the market, etc. Research which |
| content by doing keyword research and using | | | | keywords people might search for to find you, |
| many keywords in your web pages filled with | | | | and use them in your articles. This will |
| facts, portfolios of your work, and | | | | ensure that people who could be interested in |
| newsworthy information. | | | | the homes you offer will find you. |
| | | | |
| Don't try to trick them! A Real Estate | | | | Always remember the first principle of search |
| website with 50 pages of hot air won't fool | | | | engine optimization: Rich content is the |
| the Internet community. Keyword-stuffing will | | | | single most important determinant of search |
| only work temporarily. When visitors find | | | | engine ranking. Write high-quality web |
| nothing but fluff on a website, they won't go | | | | content and blog posts, submit your content |
| back and they won't create word of mouth in | | | | to article directories, and the search engine |
| their own blogs and websites. When your | | | | rankings will come. |
| traffic drops, the search engines find out in | | | | |
| a hurry and the bottom falls out of your | | | | Do you have an up-to-date Great Real Estate |
| ranking. | | | | Agent WebSystem in your marketing budget for |
| | | | next year? A great tool for planning out |
| So, what are backlinks? | | | | your next year is Coach Cheri's Real Estate |
| | | | Business Planning Guide. This is a 14 part |
| Back links are... backward links! Basically | | | | eCourse developed by Real Estate Business |
| they are links that point back to your Real | | | | Success Coach Cheri Alguire that will walk |
| Estate website, Real Estate blog, etc. They | | | | you through all of the steps to make next |
| are somewhat like trail markers that you can | | | | year a fruitful and smart year for your |
| leave, pointing passersby to take the path | | | | business. I recommend that you take a look at |
| toward your homebase. | | | | this winning system to get a jump start to a |
| | | | successful new year! |
| How are they created? Back links are created | | | | |