| 8 Ways an automated system makes it easier | | | | |
| for attendees, giving you MORE REGISTRATIONS: | | | | 5. Present more details. |
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| 1. Provide 24 hour, anywhere access. | | | | In your online registration, give your |
| | | | registrants as much detail on your event as |
| Give prospective registrants anytime/anywhere | | | | possible. Provide links to venue maps, |
| access to your event information so that they | | | | further venue details, detailed agendas and |
| can easily find, refer back to, and recommend | | | | speaker bios. It is easy to automatically |
| your event to others. An automated system | | | | generate an "Event Details" web page that |
| increases the ease of access, enhancing the | | | | makes it easy to provide extra details that |
| chances of people making a decision to attend | | | | people need during their registration |
| your event. | | | | process. |
| | | | |
| 2. Auto-fill information and steer attendees | | | | 6. Send instant confirmations |
| to your goal. | | | | |
| | | | Give your registrants 'warm-fuzzies' by |
| Make it easier for registrants to say yes by | | | | instantly confirming that their registration |
| auto-filling their registration form and | | | | is complete. Increase your conversion rates |
| auto-selecting their registration type | | | | by offering an extra e-freebie that you can |
| options (member, non-member, sponsor, etc.) | | | | include in your confirmation email along with |
| Some automated systems allow your form to | | | | their receipt/invoice and other event |
| pre-populate known contact information into a | | | | materials. The immediate follow-up that an |
| prospective attendee's registration form and | | | | automated confirmation email provides will |
| then steer them down the proper registration | | | | increase your attendees' confidence in |
| path based on their registration type.. It's | | | | referring others to attend your event. |
| less confusing for them and you get correct | | | | |
| data the first time. | | | | 7. Notify registrants of incomplete forms. |
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| 3. Provide payment solutions. | | | | 50% of potential registrants start, but do |
| | | | not complete their registrations. Send them |
| More payment options equals more registrants. | | | | an automated email letting them know that |
| Each person typically has a preferred mode of | | | | your event is well worth attending - along |
| payment that, if not offered, will cause them | | | | with a link back to your registration form. |
| to hesitate or not enroll at all. Make sure | | | | Give them five more reasons to attend or an |
| you offer ALL five of the major credit cards | | | | extra incentive to complete their |
| (Visa, Master Card, Amex, Diners & Discover), | | | | registration. There is only one system that |
| as well as checks, echecks, and PayPal. A | | | | currently offers this capability. |
| good online registration system enables you | | | | |
| to easily offer and accept all of these | | | | 8. Provide a self-service option. |
| payment options, in real-time, with automatic | | | | |
| processing. | | | | Automated services enable users to make |
| | | | changes to their registrations online... |
| 4. Implement 'one-stop shopping'. | | | | versus having to call or email the event |
| | | | organizer. Give the attendee more control and |
| One of the biggest reasons people don't | | | | reduce staff time in managing these changes. |
| register immediately for events is because | | | | By promoting this option to registrants, more |
| they want to first check into travel | | | | people will register because they won't feel |
| arrangements. Using an online system to offer | | | | locked into their registration preferences. |
| hotel booking options and flight arrangements | | | | |
| in your online registration, means you will | | | | A fully-automated online registration system |
| convince more people to register right away, | | | | is specifically designed to make it easier |
| minimizing the potential to forget about your | | | | for you and your registrants... attracting |
| event. | | | | 20% more attendees in the process. |