| According to a Sky TV News report August | | | | that be I here you say, because it's becoming |
| 2005, for every one film camera that's sold, | | | | easier and easier to produce a photo image |
| there are 15 digital cameras sold.So where | | | | than ever before, but are we all forgetting |
| does that leave us all now, exactly right | | | | something...When I was a boy, I dropped out |
| back to the beginning. I mean after all if | | | | of school at the tender age of 15 years to |
| you want prints to put in the family album, | | | | work as an apprentice in one of London's |
| you will still have to visit your local 1 | | | | largest advertising studios.I worked in the |
| hour photo lab with you memory card and have | | | | darkrooms and learnt how to print black and |
| them transferred to prints and in most cases | | | | white "bromide" prints and became a bit of an |
| still costing you about the same to make | | | | expert before I was 16 years of age, to such |
| prints.Of course you saved costs in having to | | | | an extent that some of the top Ad/ Fashion |
| buy and process the film, so your a few pence | | | | photographers use to ask for me to print |
| in profit, or are you...Have you taken into | | | | their work for them, and I'm talking about |
| account the additional cost of the initial | | | | prints size 20x16 inch. not wallet size |
| purchase of your new digital camera and if | | | | en-prints.At the time good quality color |
| you did, have you worked out how long it will | | | | prints were a long way off before they became |
| be before you can actually claim that your in | | | | the norm, and the studio would shoot all |
| profit on the deal!And do you know how cheep | | | | color advertising photography on Kodak |
| it is now right now, to buy a pro or semi pro | | | | Ektachrome "Sheet Film" on large size View |
| used film camera. Film is cheep and film | | | | cameras, where you would view the image under |
| quality has never been better, and that's the | | | | a dark cloth on the screen at the back of the |
| truth.Well I'm an old timer when it comes to | | | | camera.To day in the advertising studio, many |
| photography, having started out when I was a | | | | pro photographers have switched to digital in |
| boy at school, using a camera more than 50 | | | | the last decade, but still are using the same |
| years ago, so why should it bother you one | | | | studio based camera types. This would include |
| bit..Did you know if you shoot on film and | | | | the 5x4 inch View camera, fitted with a one |
| then get the lab to make a high resolution CD | | | | shot digital camera back and of course medium |
| of you negs to Images, you can in fact | | | | format cameras such as the Hasselblad, Mamiya |
| produce better definition images than if you | | | | and Rollei, that have had special digital |
| has shot them on a digital camera in the | | | | backs fitted to them.Therefore the |
| first place...But who needs this kind of | | | | established photographer of many years |
| definition to day, I mean your prints that | | | | standing working in the studio, the the only |
| are in your album will look just as good | | | | thing that has changed is that his camera has |
| either way and if your sending your digital | | | | been fitted with a digital back.BUT take |
| images to your friends and family via your | | | | note, he stills applies the OLD techniques to |
| PC, it's not going to make any difference at | | | | his photography, that is; careful attention |
| all.My son-in-law swears that the old Long | | | | to composition, lighting and exposure. |
| Playing Records, you use to buy, that have | | | | Because that's how he was trained and that's |
| long since been replaced by the music CD, are | | | | what earned him his reputation and why his |
| in fact of a higher quality tonal range and | | | | clients still keep coming back to him.IT HAD |
| sound definition that any equivalent music | | | | NOTHING TO DO WITH DIGITAL CAMERAS... as far |
| CD. And, I have to agree with him, assuming | | | | as the professional photographer is |
| that the LP is in "mint" condition, which | | | | concerned, digital cameras are just a new |
| because of it's age might well not be up | | | | piece of equipment that he now uses, and |
| scratch. Scratch being the operative | | | | that's the bottom line...I do hope your |
| word...But again is this additional sound | | | | getting the message loud and clear, that just |
| quality required for you Super Woofers | | | | because it's easy to use digital, it does not |
| pumping out Hip Hop, especially on the dance | | | | mean that you don't have to learn your stuff |
| floor disco club...This brings us back to | | | | to become a photographer. For example reading |
| photography and the great advantage of | | | | up good books, this is how I learnt the |
| digital is simply being able to see you | | | | basics when I was at school. I have to say |
| results immediately and discarding by | | | | that in my case, because I was able to work |
| pressing "delete" or erase, the ones that | | | | as an apprentice in one of London's largest |
| didn't make it and only keeping the ones that | | | | studios that I gained invaluable experience. |
| you want.However the same criteria still | | | | This was to be one of the the most incredible |
| applies and will always apply, if you aspire | | | | stories in my life and the experience taught |
| to be a great photographer, that is careful | | | | me everything I needed to know about |
| composition, lighting and exposure and unless | | | | photography technique.To learn more about |
| you have a hold on this pro approach to you | | | | Digital v. Film Stock, go here:Digital v. |
| images, they will be nothing more than | | | | Film StockTo learn more about Digital |
| mediocre, and that's a place I don't want to | | | | Photography, go here:Digital PhotographyRoger |
| visit!!!So apart from your virtual photo | | | | started his career in the early sixties at |
| album on line, what is the difference. Well | | | | the tender age of 15 as an apprentice in a |
| if your a snapper, you will always be a | | | | large London Ad/Fashion Studio. A few years |
| snapper. But if you take a pride in producing | | | | late he became one of London's youngest most |
| images that appeal to the eye and you have | | | | successful Ad/Fashion photographers.In the |
| learnt your stuff good and well, you'll be | | | | seventies he became freelance and took most |
| able to create great images in any medium, be | | | | of his clients with him. He retired recently |
| it film or digital or whatever medium that | | | | but still carries out selective assignments. |
| may follow in the next decade or two.It's all | | | | He also runs several websites, one of them |
| down to basics and although I can't talk in | | | | is: Pro SECRETS of Money Making |
| great technical detail about digital imaging, | | | | PHOTOGRAPHYRoger also teaches and helps |
| which is one way to create an Image, I can | | | | photographers and beginners with advice from |
| talk in great technical detail about | | | | his vast experiences in Ad/Fashion |
| photography technique, which is more relevant | | | | photography. |
| to day than almost any other time.Why might | | | | |