| In a world where many people have seen the | | | | estate jokes on there for people to giggle |
| same thing time and time again, and again, | | | | about. Giving someone a laugh, and they will |
| and again, and again, it pays to be new, | | | | remember it. Give someone a joke to repeat to |
| fresh, and unique. But sometimes fresh and | | | | their friends, and, likely as not, they will |
| unique aren't enought to get someone to click | | | | tell them where they heard it from. Word of |
| to visit your website. There's something to | | | | mouth advertising is primo. |
| be said for getting someone to think, | | | | |
| "WHAT!?!?!?!". When someone thinks, | | | | 3. Use an interesting template or design. |
| "WHAT!?!?!?!" with a significant amount of | | | | Design pages to be interesting, strange, and |
| emotion behind it, they are going to click... | | | | memorable. The close and closer one gets to |
| guaranteed. | | | | the point of being annoying withought |
| | | | actually getting there is excellent. |
| Why do so many teen kids dress strange and | | | | Annoyance is caused by an excessive amount of |
| weird? It's because it makes people look at | | | | stimuli which have little or negative |
| them and remember them. Why wouldn't you want | | | | emotional significance to a particular |
| your website to be like that? | | | | individual. The morepositive emotional |
| | | | significance attached to an idea, the greater |
| Four steps you can take to make your website | | | | the tolerance to stimulation relating to that |
| stand out from the pack. | | | | idea. You want to be the most stimulating you |
| | | | can be to the majority of your website |
| 1. The links to your website should be | | | | visitors without being annoying. Strive to |
| designed to be a little strange. For example, | | | | walk as close to the line as you can without |
| how do you think the clickthrough rate for | | | | ever stepping over it. To make a site that |
| each of these links would compare to the | | | | people remember well requires that the site |
| other? | | | | be noteworthy, and to be noteworthy requires |
| | | | that the website visitor was stimulated |
| A. Investment, Investing, Stock Picks | | | | enough to cause her to remember it well. |
| | | | Often subconscious stimulation may be |
| B. Make money by picking your nose and | | | | achieved through the use of bright colors, |
| selling the residue to high powered | | | | movement, flicker, etc. Don't be gaudy, |
| investment firms | | | | though... gaudy is the same as annoying. |
| | | | |
| Sure, one has more keywords and, according to | | | | 4. Give something weird away free. A strange |
| people who know more about search engine | | | | e-Book, four very odd pictures of cats, a |
| optimization than I do, might help Google | | | | program to turn your cubicle partner's |
| rank your website just the tiniest bit higher | | | | computer screen upside down... be creative. |
| on ("investing" and "stock picks"), but the | | | | |
| other will get more traffic to your website. | | | | That's right, be creative. Be odd. Be funny. |
| Usually a lot more, especially if your niche | | | | Make your website fun, and people will |
| is dull and boring already, and especially if | | | | perhaps even be stimulated enough to bookmark |
| you can continue the joke a bit on the page | | | | it. Otherwise, you're going to have to rely |
| they click to. | | | | completely on the stimulation of your written |
| | | | content, and if your could rely on your |
| 2. Use jokes on Your Website. People remember | | | | written content to enthrall and thrill |
| it when they laugh. Have you ever seen a | | | | people, you wouldn't be writing on a website, |
| website that didn't have anything funny on it | | | | instead you would be writing bestsellers for |
| at all? If you have a website on real estate | | | | Random House Publishers or John Wiley and |
| investing, you better put at least a few real | | | | Sons. |