| According to Winepros.org, "Moderate | | | | or foundation. Wine gifts are available in a |
| consumption of red wine on a regular basis | | | | variety of styles, colors and uses, which |
| may be a preventative against coronary | | | | makes them ideal as promotional products to |
| disease and some forms of cancer." Chemical | | | | anyone a company is trying to reach. Wine |
| components of red wines function as | | | | gifts can add a touch of class and fun to an |
| anti-oxidants, preventing free radicals from | | | | otherwise boring promotional event. There are |
| doing cellular damage. Other compounds help | | | | few better ways to reward a client with great |
| to "boost the immune system, block cancer | | | | taste than a wine gift. More extravagant wine |
| formation, and possibly protect against heart | | | | gifts, such as a wine and cheese carrier, |
| disease and even prolong life." This | | | | make great prizes during corporate events. |
| information has shocked milk and tea drinkers | | | | After all, as any wine enthusiast will tell |
| the world round. However, with this | | | | you, a wine drinker can never have too many |
| information, there has been an increase in | | | | ice buckets, corkscrews or glasses. The |
| the consumption of wine by those who would | | | | simplest wine gift can make anyone's day a |
| have never considered it before. According to | | | | little brighter. There are also few better |
| winebusiness.com, wine sales in the United | | | | ways to spread the word about the health |
| States were higher in 2006 than ever before. | | | | benefits of red wine than with a gift that |
| The site also says that the sale of red wine | | | | accessorizes it beautifully. Anyone who is |
| in particular continues to surge. In order to | | | | interested in the benefits will be interested |
| tap into the trend, wine gifts have sprung up | | | | in consuming it. Sales numbers have shown |
| as a way to compete for many companies. Wine | | | | that this information has contributed to the |
| gifts are used to promote corporations, | | | | success of wine; why shouldn't your company |
| foundations and even events. Wine gifts range | | | | be a part of the phenomenon? |
| from basic corkscrews to wine and cheese | | | | |
| carriers. Wine gifts can be simple or | | | | Elizabeth Chesney is a senior majoring in |
| extravagant. All gifts are easily engraved or | | | | English at the University of Kansas. |
| printed upon in order to promote a business | | | | |