| It doesn't take very long in the Internet marketing | | | | list brokers operating all around. The fact of the |
| business to realize that unless you have a list of | | | | matter is, you may well be wasting a good portion of |
| highly targeted customers, with problems that need | | | | your advertising money when dealing with various |
| to be solved and with money in hand to spend on | | | | information/email list brokers. |
| the solutions, the success of your business is most | | | | There is a much more effective way to build your |
| certainly in jeopardy. So, the question then becomes, | | | | opt-in list. To combat the use of information/email list |
| "Just how do I build my own opt-in list"? Read on for | | | | brokers, what you need to do is to create your own |
| some interesting insights on how to build your opt-in | | | | unique, targeted list of customers. You can do this by |
| list. | | | | simply giving stuff away on your website, all in |
| Some people figure they can just buy some names | | | | exchange for their email address of course. By giving |
| from a hot shot information broker, load them into | | | | stuff away, I don't mean simply providing some |
| their email program, send out a series of emails and | | | | useless, generic list of information in exchange for |
| voila, orders start piling into the inbox. This would be | | | | their email address. This would be the equivalent of |
| the method of the Internet marketer operating in | | | | cyberspitting in their cyberface. Do this and that |
| Fantasy Land. It's just not gonna happen that way. | | | | potential customer will never want to do business |
| First off, when you buy the names from an email | | | | with you. Instead, actually concentrate on providing |
| information broker, you really have no idea whose | | | | either a mini-course or a free subscription to a |
| names you are buying. Sure, they may tell you that | | | | newsletter that contains information that is pertinent |
| all of these clients have indicated that they would like | | | | and useful to the reader. This is not an easy creation. |
| to receive information regarding "new, cool cell phone | | | | This will take some time and effort. However, the |
| accessories" and perhaps they even indicated that | | | | customer will notice this and then they will develop a |
| these were the names of customers who had | | | | "trust" in your business and in you. This will make it |
| actually purchased "new, cool cell phone accessories" | | | | very easy in the future to be able to sell to this |
| within the last 6 weeks. This information may or may | | | | customer based on any type of recommendations |
| not be true. You really don't know but I will warn you | | | | you provide. |
| that there are many unscrupulous information/email | | | | |