| It doesn't take very long in the Internet | | | | information/email list brokers operating all |
| marketing business to realize that unless you | | | | around. The fact of the matter is, you may |
| have a list of highly targeted customers, | | | | well be wasting a good portion of your |
| with problems that need to be solved and with | | | | advertising money when dealing with various |
| money in hand to spend on the solutions, the | | | | information/email list brokers. |
| success of your business is most certainly in | | | | |
| jeopardy. So, the question then becomes, | | | | There is a much more effective way to build |
| "Just how do I build my own opt-in list"? | | | | your opt-in list. To combat the use of |
| Read on for some interesting insights on how | | | | information/email list brokers, what you need |
| to build your opt-in list. | | | | to do is to create your own unique, targeted |
| | | | list of customers. You can do this by simply |
| Some people figure they can just buy some | | | | giving stuff away on your website, all in |
| names from a hot shot information broker, | | | | exchange for their email address of course. |
| load them into their email program, send out | | | | By giving stuff away, I don't mean simply |
| a series of emails and voila, orders start | | | | providing some useless, generic list of |
| piling into the inbox. This would be the | | | | information in exchange for their email |
| method of the Internet marketer operating in | | | | address. This would be the equivalent of |
| Fantasy Land. It's just not gonna happen that | | | | cyberspitting in their cyberface. Do this and |
| way. First off, when you buy the names from | | | | that potential customer will never want to do |
| an email information broker, you really have | | | | business with you. Instead, actually |
| no idea whose names you are buying. Sure, | | | | concentrate on providing either a mini-course |
| they may tell you that all of these clients | | | | or a free subscription to a newsletter that |
| have indicated that they would like to | | | | contains information that is pertinent and |
| receive information regarding "new, cool cell | | | | useful to the reader. This is not an easy |
| phone accessories" and perhaps they even | | | | creation. This will take some time and |
| indicated that these were the names of | | | | effort. However, the customer will notice |
| customers who had actually purchased "new, | | | | this and then they will develop a "trust" in |
| cool cell phone accessories" within the last | | | | your business and in you. This will make it |
| 6 weeks. This information may or may not be | | | | very easy in the future to be able to sell to |
| true. You really don't know but I will warn | | | | this customer based on any type of |
| you that there are many unscrupulous | | | | recommendations you provide. |