| If you're new to online marketing, you may be | | | | |
| unaware of a one important fact--everyone is | | | | Any lead capture page should explain why you |
| out to get your email address.Yep. It's true. | | | | might want to relinquish your information and |
| You've heard, "The Money Is In the List," | | | | that the person/company collecting the |
| right? Well, how do you think people get | | | | information promises not to share it with |
| lists? | | | | anyone for any reason. If you're going to |
| | | | give your information up, these factors are |
| But be careful. | | | | requirements, not options! |
| | | | |
| Some people are greedy and get your email | | | | When you're surfing and see a page with just |
| address again and again and keep sending | | | | a "Please Sign Up Here" and the boxes, with |
| those infernal emails about this, that, or | | | | no information regarding the site's privacy |
| the other thing, day after day, to every | | | | policy or what you're signing up for--BEWARE! |
| email account you own. It really gets | | | | |
| obnoxious! | | | | You can be put on oh so many lists! Mailing |
| | | | lists, calling lists, and who knows what |
| As one who would love to have your email | | | | other kinds of lists. And don't forget, if |
| address, too, I now have to tell you how you | | | | you're someone who hates telemarketing calls, |
| undoubtedly became part of a list--Lead | | | | that by giving the information, you've |
| Capture. | | | | rescinded your Do Not Call status in the U.S. |
| | | | from that particular marketer, and if the |
| If you've never heard the term, you may have | | | | company sells or rents your phone number, |
| heard "squeeze page," and most of these pages | | | | well... you may have given up a lot more. |
| work the same way. | | | | |
| | | | It's OK to give your information if you a) |
| A lead capture or squeeze page will have some | | | | know what you're getting in return, b) know |
| text and graphics and one thing is always the | | | | that the offer comes from a reliable source, |
| same--the box for your name and email. Some | | | | and c) you know what will happen to your |
| are more elaborate and ask for your home | | | | information once you provide it. The |
| address, your telephone number, and so on. | | | | watchword online is prudence.! |