| If you're new to online marketing, you may be | | | | want to relinquish your information and that the |
| unaware of a one important fact--everyone is out to | | | | person/company collecting the information promises |
| get your email address.Yep. It's true. You've heard, | | | | not to share it with anyone for any reason. If you're |
| "The Money Is In the List," right? Well, how do you | | | | going to give your information up, these factors are |
| think people get lists? | | | | requirements, not options! |
| But be careful. | | | | When you're surfing and see a page with just a |
| Some people are greedy and get your email address | | | | "Please Sign Up Here" and the boxes, with no |
| again and again and keep sending those infernal | | | | information regarding the site's privacy policy or what |
| emails about this, that, or the other thing, day after | | | | you're signing up for--BEWARE! |
| day, to every email account you own. It really gets | | | | You can be put on oh so many lists! Mailing lists, |
| obnoxious! | | | | calling lists, and who knows what other kinds of lists. |
| As one who would love to have your email address, | | | | And don't forget, if you're someone who hates |
| too, I now have to tell you how you undoubtedly | | | | telemarketing calls, that by giving the information, |
| became part of a list--Lead Capture. | | | | you've rescinded your Do Not Call status in the U.S. |
| If you've never heard the term, you may have heard | | | | from that particular marketer, and if the company |
| "squeeze page," and most of these pages work the | | | | sells or rents your phone number, well... you may |
| same way. | | | | have given up a lot more. |
| A lead capture or squeeze page will have some text | | | | It's OK to give your information if you a) know what |
| and graphics and one thing is always the same--the | | | | you're getting in return, b) know that the offer |
| box for your name and email. Some are more | | | | comes from a reliable source, and c) you know what |
| elaborate and ask for your home address, your | | | | will happen to your information once you provide it. |
| telephone number, and so on. | | | | The watchword online is prudence.! |
| Any lead capture page should explain why you might | | | | |