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Article #165: Best Brokerage Firms

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Based in Morris County, New Jersey, The brokerage firms' size of commission,
Daily Record reviews the best brokerage investment products, banking amenities,
firms around the brokerage world. It trading tools, level of research, and
quotes Smart Money Magazine's latest customer service.
survey which placed Fidelity as "Premium And the results - Fidelity, TradeKing,
Broker", TradeKing as "Best Discount and Merrill Lynch as the three #1's. Next
Broker", and Merrill Lynch as "Best to Fidelity in the honor as "Premium
Full-Service Broker". Broker" are E*Trade, Charles Schwab, Banc
Yet, the Daily Record newsroom, headed by of America Investment Services, TD
Warren Boroson, responded that the survey Ameritrade, WellsTrade, and Vanguard.
of these three best brokerage firms may Vanguard, as explained by Smart Money
not be sufficient enough for brokerage came last because it caters to
trackers since it is not suitable for fund-investors instead of
day-traders or those who buy only mutual stock-investors.
funds. Accordingly, Smart Money's survey TradeKing grabbed "Best Discount Broker"
and rankings are based only on although it is only a new-entry discount
buy-and-hold customers who are into broker. Following the lead are Firstrade,
stocks, bonds and mutual funds, those OptionsXpress, Muriel Siebert, Scottrade,
with a $50,000 account, and those who ThinkOrSwim, and WallStreet*E.
want to write covered calls. In the "Best Full-Service Broker",
Nevertheless, the ranking of the best Merrill Lynch is tagged-along by
brokerage firms by Smart Money has still SmithBarney, Edward Jones, A.G. Edwards,
been based according to set quantifiable Wachovia, Morgan Stanley, and UBS.
and qualitative criteria. To determine Merrill Lynch replaced last year's
the best brokerage firms, Smart Money first-place Edward Jones because of the
sent their reliable field reporters to latter's below-average stock-picking.
open brokerage accounts in 14 potential Other special determinants used by Smart
brokerage firms. The reporters bought and Money for their "Best Full-Service
sold different kinds of securities, Broker" aside from the brokerage firm's
questioned the firms' customer service stock-picking are customer satisfaction
through phone and e-mail, checked their and trust and statements.
account statements and tax forms, and Overall, the Daily Record recognizes
reviewed scrutiny on the web sites, as Smart Money's survey of the best
among some of the survey's conducted brokerage firms. These may serve as good
measures. guide for people engaged or deciding to
To note, the Smart Money study also engage in brokerage, and also as good
included supplementary standards to guiding-principle for self-company
further determine the best brokerage assessment of the forerunning brokers
firms more accurately or to come up with themselves. The outcomes of the study at
the best possible approximation through least are good only for this year'06 -
their available means. They included the Just for the record.






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