| Now that you've taken the steps to enhance | | | | houses, and looking for a new home could be |
| your website with an informative blog, you | | | | useful to your clients. Informative articles |
| should be seeing an increase in traffic to | | | | on topics like the school system, local |
| your site. Keep updating that blog, use | | | | history, or local events will keep buyers in |
| plenty of keywords, and you'll see more and | | | | the know. |
| more business. But what if you've done all of | | | | |
| this, and you're not seeing the results you | | | | Become a Real Estate Resource |
| hoped for? You may need to make some | | | | |
| improvements. | | | | When you offer buyers and sellers information |
| | | | that they want and need, they'll keep coming |
| Examine Your Blog Design and Content | | | | back to your website. With a little work, you |
| | | | can become known as a local real estate |
| Ask a few friends or family members who use | | | | expert. Do some research online to see what |
| the internet what they think of your blog. | | | | other Realtors are doing to become real |
| You may need a new blog design to integrate | | | | estate resources, not just agents. Check out |
| better with your website. | | | | Scott Chappell and Brian Bean's excellent |
| | | | blog at for an excellent example of real |
| Once you've fixed the look and feel of your | | | | estate blogging at its finest. |
| blog, make sure that you're following the | | | | |
| most important rules of blogging: update | | | | Your goal should be to create a site where |
| frequently and keep your content interesting. | | | | buyers, sellers, and local folks can go to |
| Blogging about your new listings, open houses | | | | get the latest news and helpful information. |
| and price reductions is a great start, but | | | | You're obviously the most in-the-know Realtor |
| also try your hand at writing articles about | | | | in town, right? Soon all those potential |
| topics that would be useful to your clients. | | | | clients will see that you're the ONE Realtor |
| How-to's on moving, packing, cleaning, | | | | they need to call when they want to buy or |
| preparing for open houses, visiting open | | | | sell. |