| Now that you've taken the steps to enhance your | | | | open houses, and looking for a new home could be |
| website with an informative blog, you should be | | | | useful to your clients. Informative articles on topics |
| seeing an increase in traffic to your site. Keep | | | | like the school system, local history, or local events |
| updating that blog, use plenty of keywords, and you'll | | | | will keep buyers in the know. |
| see more and more business. But what if you've | | | | Become a Real Estate Resource |
| done all of this, and you're not seeing the results you | | | | When you offer buyers and sellers information that |
| hoped for? You may need to make some | | | | they want and need, they'll keep coming back to |
| improvements. | | | | your website. With a little work, you can become |
| Examine Your Blog Design and Content | | | | known as a local real estate expert. Do some |
| Ask a few friends or family members who use the | | | | research online to see what other Realtors are doing |
| internet what they think of your blog. You may need | | | | to become real estate resources, not just agents. |
| a new blog design to integrate better with your | | | | Check out Scott Chappell and Brian Bean's excellent |
| website. | | | | blog at for an excellent example of real estate |
| Once you've fixed the look and feel of your blog, | | | | blogging at its finest. |
| make sure that you're following the most important | | | | Your goal should be to create a site where buyers, |
| rules of blogging: update frequently and keep your | | | | sellers, and local folks can go to get the latest news |
| content interesting. Blogging about your new listings, | | | | and helpful information. You're obviously the most |
| open houses and price reductions is a great start, but | | | | in-the-know Realtor in town, right? Soon all those |
| also try your hand at writing articles about topics that | | | | potential clients will see that you're the ONE Realtor |
| would be useful to your clients. How-to's on moving, | | | | they need to call when they want to buy or sell. |
| packing, cleaning, preparing for open houses, visiting | | | | |