How to Take Full Advantage of Your Blog

Now that you've taken the steps to enhance youropen houses, and looking for a new home could be
website with an informative blog, you should beuseful to your clients. Informative articles on topics
seeing an increase in traffic to your site. Keeplike the school system, local history, or local events
updating that blog, use plenty of keywords, and you'llwill keep buyers in the know.
see more and more business. But what if you'veBecome a Real Estate Resource
done all of this, and you're not seeing the results youWhen you offer buyers and sellers information that
hoped for? You may need to make somethey want and need, they'll keep coming back to
improvements.your website. With a little work, you can become
Examine Your Blog Design and Contentknown as a local real estate expert. Do some
Ask a few friends or family members who use theresearch online to see what other Realtors are doing
internet what they think of your blog. You may needto become real estate resources, not just agents.
a new blog design to integrate better with yourCheck out Scott Chappell and Brian Bean's excellent
website.blog at for an excellent example of real estate
Once you've fixed the look and feel of your blog,blogging at its finest.
make sure that you're following the most importantYour goal should be to create a site where buyers,
rules of blogging: update frequently and keep yoursellers, and local folks can go to get the latest news
content interesting. Blogging about your new listings,and helpful information. You're obviously the most
open houses and price reductions is a great start, butin-the-know Realtor in town, right? Soon all those
also try your hand at writing articles about topics thatpotential clients will see that you're the ONE Realtor
would be useful to your clients. How-to's on moving,they need to call when they want to buy or sell.
packing, cleaning, preparing for open houses, visiting