| Now that you've taken the steps to | | | | new home could be useful to your |
| enhance your website with an informative | | | | clients. Informative articles on topics |
| blog, you should be seeing an increase | | | | like the school system, local history, |
| in traffic to your site. Keep updating | | | | or local events will keep buyers in the |
| that blog, use plenty of keywords, and | | | | know. |
| you'll see more and more business. But | | | | Become a Real Estate Resource |
| what if you've done all of this, and | | | | When you offer buyers and sellers |
| you're not seeing the results you hoped | | | | information that they want and need, |
| for? You may need to make some | | | | they'll keep coming back to your |
| improvements. | | | | website. With a little work, you can |
| Examine Your Blog Design and Content | | | | become known as a local real estate |
| Ask a few friends or family members who | | | | expert. Do some research online to see |
| use the internet what they think of your | | | | what other Realtors are doing to become |
| blog. You may need a new blog design to | | | | real estate resources, not just agents. |
| integrate better with your website. | | | | Check out Scott Chappell and Brian |
| Once you've fixed the look and feel of | | | | Bean's excellent blog at for an |
| your blog, make sure that you're | | | | excellent example of real estate |
| following the most important rules of | | | | blogging at its finest. |
| blogging: update frequently and keep | | | | Your goal should be to create a site |
| your content interesting. Blogging about | | | | where buyers, sellers, and local folks |
| your new listings, open houses and price | | | | can go to get the latest news and |
| reductions is a great start, but also | | | | helpful information. You're obviously |
| try your hand at writing articles about | | | | the most in-the-know Realtor in town, |
| topics that would be useful to your | | | | right? Soon all those potential clients |
| clients. How-to's on moving, packing, | | | | will see that you're the ONE Realtor |
| cleaning, preparing for open houses, | | | | they need to call when they want to buy |
| visiting open houses, and looking for a | | | | or sell. |